Create target groups by adding attributes from the code plan to your evaluation. Complex target groups can be defined by using logical operators.
Insert target groups and attributes from the code plan directly into the spreadsheet - as basis of the table, as target group in the pre-column, or as target group in the table header.
The ranking table can be build dynamically by drag-and-drop operations. Selected media, characteristics and their order can be changed at any time.
The media of the ranking table along with all specifications are used as plan candidates for the media plan .
Regio supports detailed planning with ma Tageszeitungen at regional levels. An interactive cartography enables the definition of planning areas down to municipal levels.
You can output your data from any area directly to Excel or PowerPoint.
With the chart module, the results of the analyses can be displayed graphically in just a few steps.
The exported charts can be edited in Excel or PowerPoint.
In M-Cloud, you have access to all relevant market media studies: AWA, AQ, b4p, b4t, KMS, LAE, ma Audio, ma Intermedia PLuS, ma Pressemedien, ma Tageszeitungen, VUMA. For some studies a license is required.
You can test M-Cloud without obligation.
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